Myth: All RealtorsŪ are the same so it doesn't really matter whom I chose to list my home with.
Truth: It is critically important which RealtorŪ you choose to market and sell your home. Not all RealtorsŪ are created equal and they certainly won't all do the same thing for you. It's important to work with a Realtor who has a proactive marketing plan that will out market your competition. You don't want someone who will throw your home on MLS the way it is and then keep their figures crossed that it will sell. When you hire Lindsay you are getting a RealtorŪ with an extensive and proven marketing system where marketing money is not an issue and going the extra mile is just part of the package.
It's also important that the RealtorŪ you work with has extensive knowledge of industry practices and legalities, a solid track record with past clients and will be available to you when you need them. There are countless part time and unqualified RealtorsŪ out there who don't make ongoing professional development a priority for the sake of their clients. These RealtorsŪ can't possibly be on top of the constantly changing laws, industry standards and emerging trends and therefore will not be able to provide you with the level of service you deserve.
Don't place one of your biggest emotional and financial investments in the hands of just anyone! Make sure you chose Lindsay, a RealtorŪ who knows the importance of continuing education, open communication, proactive marketing and satisfied past clients.
Myth: I will make more money if I sell my house with a RealtorŪ who offers discounted commission rates.
Truth: It has been statistically shown that, on average, sellers who choose a discount RealtorŪ end up with less money in their pocket at the end of the day. Here's why: experience has shown that discount RealtorsŪ typically cut corners on marketing in order to make up for the lost commission. When marketing is cut back, exposure is reduced which equates to lower selling prices and less money in the sellers pocket.
Also, it only makes sense that for discounters to make any money in this business they must take on more clients then they could ever successfully give quality service to.
The marketing effort suffers, the service suffers and your bottom line suffers too.
Do yourself a favour and stick with a RealtorŪ who charges the industry standard and is therefore able to give you the service you deserve and will help you protect your bottom line. Full-service RealtorsŪ are able to do all the things that tend to draw higher offers and put more money in your pocket.
Myth: You should select a RealtorŪ who says they can get you the highest price.
Truth: No! Always select a RealtorŪ based on their credentials. Market value is a separate issue. Overpricing a home just to get a listing is the oldest scam in the industry. You should insist on a written, well-researched home evaluation report that outlines market trends, recent activity and comparable sales. This is the only way to professionally and accurately determine the realistic amount your home will bear in the current market conditions. It also provides you with a strong negotiating position come offer time. If a Realtor brings you anything less then a detailed report, they haven't done they're homework and have no business selling your home.
Lindsay's Home Evaluation Report is second to none and is held in high regard among her colleagues. It consists of 8 different sections dealing with everything from market trends to target buyer demographics - all so you can have the clearest picture possible of your homes true value.
Myth: A RealtorŪ who's been in the business for 15 years or more will do a better job for me because they have been around longer.
Truth: Experienced does not always mean better. A RealtorŪ who's dabbled in real estate on and off for years can claim to have "15 years of experience" and still know less about the business then someone who has been wholly absorbed in it for only a year.
The importance of experience should not be judged by time but by quantity and quality of knowledge. For example, a RealtorŪ who has been in the business for 20 years may not possess the proper tools to aggressively use the internet as an effective marketing tool. We all know how difficult change can be so it stands to reason that in an industry where change is constant, the RealtorsŪ with more time on the job may not be in tune with the new techniques and tools that are so vital in selling a home in this day and age.
It's also true that experience can make you sloppy. For example, think of all of the bad habits you've picked up as a driver over the years. You may not always come to a complete stop and you most certainly don't drive with your hands at 10 and 2. It's the same concept for RealtorsŪ: the longer you've been in the business the more likely you are to have picked up bad habits that may put your clients' goals in jeopardy.
Therefore, a RealtorsŪ level of experience should not be based on number of years but on quantity and quality of knowledge. Your goals will be better served by someone who is up on the latest trends, is current on laws and procedures and who is still sharp with the details whether they've been in the business for 10 years or 2 months.